El podcast Office Hours de Google respondió a la importante pregunta de si importa si el elemento del título y el elemento H1 coinciden. Es una buena pregunta porque Google maneja estos elementos de una manera única que es diferente de cómo piensa el SEO tradicional.
¿Qué importancia tiene que las etiquetas H1 y de título coincidan?
La pregunta y la respuesta son breves. Gary Illyes de Google responde la pregunta y luego vincula a la documentación sobre cómo Google produce «enlaces de título» en las páginas de resultados del motor de búsqueda (SERP).
Esta es la pregunta:
«… ¿es importante que las etiquetas de título coincidan con la etiqueta H1?»
Gary responde:
«No, simplemente haz lo que tenga sentido desde la perspectiva del usuario».
Esa es una respuesta útil, pero también falta la explicación de por qué no es importante que la etiqueta del título coincida con el primer elemento del encabezado.
El título y los elementos H1
El elemento de título se encuentra en la sección
con los demás metadatos y scripts que utilizan los motores de búsqueda y los navegadores. La función del elementoNo es apropiado tener información adicional sobre el sitio en las páginas internas porque se ve muy mal cuando Google clasifica más de una página del sitio web y además no entiende de qué se supone que trata la etiqueta de título.
Google aconseja:
“…considere incluir solo el nombre de su sitio al principio o al final de cada elemento
, separado del resto del texto con un delimitador como un guión, dos puntos o una barra vertical como esta:</p> <p><title>EjemploSocialSite: Regístrese para obtener una nueva cuenta. ”
Contenido que Google utiliza para enlaces de títulos
Google utiliza el siguiente contenido para crear enlaces de títulos:
- “Contenido en elementos
</li> <li>Título visual principal que se muestra en la página.</li> <li>Elementos de encabezado, como elementos<br /> <h1></li> <li>Otro contenido que es grande y destacado mediante el uso de tratamientos de estilo.</li> <li>Otro texto contenido en la página.</li> <li>Anclar texto en la página</li> <li>Texto dentro de enlaces que apuntan a la página.</li> <li>Datos estructurados del sitio web”</li> </ul> </blockquote> <h2>Conclusiones:</h2> <ul> <li>Google está eligiendo el elemento del título para mostrarlo como enlace del título. Si no coincide, puede utilizar el primer encabezado como enlace de título en las SERP. Si eso no es lo suficientemente bueno, buscará en otra parte de la página.</li> <li>Utilice el título para describir de qué trata la página de forma general.</li> <li>Los encabezados son básicamente “títulos” de sección, por lo que el primer encabezado (o H1) puede ser una oportunidad para describir de qué trata la página de una manera más precisa que el título, de modo que el lector se sienta obligado a comenzar a leer, comprar o lo que sea. estás intentando hacer.</li> <li>Todos los títulos de una página web juntos comunican de qué trata toda la página, como una tabla de contenido.</li> <li>Se podría considerar que el elemento del título cumple una función similar al título de un libro de no ficción.</li> <li>El primer encabezado es más específico que el título sobre de qué trata la página.</li> </ul> <p>Escuche la pregunta y responda en el minuto 10:46:</p> <p class="vcont"><iframe title="English Google SEO office-hours from June 2024" width="640" height="360" 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</span><span class="text-body-default">septiembre 16, 2024</span></a></div></div></div></div></div></div></div></div></div></article> </div> <div class="col-12 col-md-6 col-lg-3 pb-5 pix-related-items"> <article id="post-25810" class="h-100 align-self-stretch post-25810 post type-post status-publish format-standard has-post-thumbnail hentry category-seo tag-archive tag-cache tag-con tag-enlace tag-google tag-internet tag-machine tag-reemplaza tag-wayback pix-pb-60 d-block position-relative animate-in" data-anim-type="fade-in-up" data-anim-delay="300"><div class="d-inline-block position-relative w-100 h-100"><div class="card w-100 h-100 bg-black pix-hover-item rounded-lg shadow-sm shadow-hover-sm fly-sm position-relative overflow-hidden pix-dark fly-sm2 overflow-hidden shadow-lg2 shadow-hover-lg2 row no-gutters flex-column flex-md-row"><img post-id="25810" fifu-featured="1" src="https://images.seroundtable.com/google-robot-library-1726068862.jpg" class="card-img pix-bg-image 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item-full-content"><div class="w-100"><div class="pix-post-meta-categories"><a href="https://moka.ec/archives/category/seo" target="_self"><span class="pix-badge-element d-inline-block mr-1 " ><span class="badge font-weight-bold bg-dark-opacity-5 " style="font-size:12px; padding:5px 10px;margin-right:3px;line-height:12px;"><span class="text-dark-opacity-5" style="">SEO</span></span></span></a></div><h5 class="entry-title pix-py-10 font-weight-bold "><a class="text-heading-default line-clamp-4" href="https://moka.ec/archives/25810" rel="bookmark">Google reemplaza el enlace de caché con la Wayback Machine de Internet Archive</a></h5><div class="d-inline-block pix-post-meta-date w-100 position-relative pix-pt-10"><div class="text-right d-flex w-100" style="line-height:0;"><div class="text-left"><a class="mb-0 d-inline-block2 d-flex align-items-center text-xs text-body-default svg-body-default" href="https://moka.ec/archives/25810"><span class="pr-1"><svg xmlns="http://www.w3.org/2000/svg" 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