Google: ¿Deben coincidir las etiquetas H1 y de título?

Google: ¿Deben coincidir las etiquetas H1 y de título?


El podcast Office Hours de Google respondió a la importante pregunta de si importa si el elemento del título y el elemento H1 coinciden. Es una buena pregunta porque Google maneja estos elementos de una manera única que es diferente de cómo piensa el SEO tradicional.

¿Qué importancia tiene que las etiquetas H1 y de título coincidan?

La pregunta y la respuesta son breves. Gary Illyes de Google responde la pregunta y luego vincula a la documentación sobre cómo Google produce «enlaces de título» en las páginas de resultados del motor de búsqueda (SERP).

Esta es la pregunta:

«… ¿es importante que las etiquetas de título coincidan con la etiqueta H1?»

Gary responde:

«No, simplemente haz lo que tenga sentido desde la perspectiva del usuario».

Esa es una respuesta útil, pero también falta la explicación de por qué no es importante que la etiqueta del título coincida con el primer elemento del encabezado.

El título y los elementos H1

El elemento de título se encuentra en la sección con los demás metadatos y scripts que utilizan los motores de búsqueda y los navegadores. La función del elemento es ofrecer una descripción general pero concisa de de qué se trata la página web antes de que un visitante potencial del sitio haga clic en las SERP para acceder a la página web. Por lo tanto, el título debe describir la página web de una manera que le diga al visitante potencial que la página web contiene el contenido sobre cualquier tema del que trata la página y si eso coincide con lo que la persona está buscando, entonces hará clic.</p> <p>Entonces no es que la etiqueta del título atraiga un clic. Su trabajo es decir que esto es lo que hay en la página.</p> <p>Ahora los elementos de encabezado (H1, H2, etc) son como mini títulos, describen de qué trata cada sección de una página web. Excepto el primer encabezado, que suele ser un H1 (pero podría ser un H2, a Google no le importa).</p> <p>El primer encabezado ofrece una descripción concisa de lo que trata la página web para un visitante del sitio que ya sabe de qué se trata la página de manera general. Entonces, se puede decir que el elemento H1 es un poco más específico en cierto modo.</p> <p><em>La documentación HTML oficial del W3C para el H1 indica cómo se supone que debe usarse el H1:</em></p> <blockquote> <p>«Se sugiere que el texto del primer encabezado sea adecuado para un lector que ya está navegando en información relacionada, en contraste con la etiqueta del título que debería identificar el nodo en un contexto más amplio».</p> </blockquote> <h2>¿Cómo utiliza Google H1 y los títulos?</h2> <p>Google utiliza los encabezados y títulos como fuente de información sobre de qué trata la página web. Pero también los utiliza para crear el enlace del título, que es el título que se muestra en las SERP. Entonces, si el elemento <title> es inapropiado porque tiene una frase de palabras clave popular que el SEO quiere clasificar pero no describe de qué se trata la página, Google verificará las etiquetas de encabezado y usará una de ellas como enlace de título. .</p> <p>Hace veinte años, solía ser obligatorio incluir la frase de palabras clave que deseaba clasificar en la etiqueta del título. Pero los factores de clasificación ya no funcionan así porque Google tiene procesamiento de lenguaje natural, redes neuronales, aprendizaje automático e inteligencia artificial que le ayudan a comprender conceptos y temas.</p> <p>Es por eso que la etiqueta de título y las etiquetas de encabezado no son lugares de estacionamiento para las palabras clave que desea clasificar. Se utilizan mejor para describir la página de forma general (elemento de título) y un poco más específica (H1).</p> <p><strong>Ver también:</strong> ¿Cuánto más efectivos son los títulos que el texto formateado?</p> <h2>Reglas de Google para enlaces de títulos</h2> <p>Gary Illyes de Google vinculó a documentación sobre cómo Google usa títulos y encabezados para producir enlaces de títulos.</p> <p>Los títulos deben ser descriptivos y concisos. Sí, utiliza palabras clave pero recuerda que el título debe describir con precisión el contenido.</p> <p><em>Las pautas de Google explican:</em></p> <blockquote> <p>“Los enlaces de título son fundamentales para brindar a los usuarios una visión rápida del contenido de un resultado y por qué es relevante para su consulta. A menudo es la información principal que la gente usa para decidir en qué resultado hacer clic, por lo que es importante utilizar texto de título de alta calidad en sus páginas web”.</p> </blockquote> <h2>Evite la repetición</h2> <p>Boilerplate es una frase que se repite en todo el sitio. Generalmente es contenido con plantillas, como:</p> <p>(tipo de ley) Abogados en (insertar nombre de la ciudad), (insertar nombre del estado) – Nombre del sitio web</p> <p>La documentación de Google recomienda que un visitante potencial del sitio pueda distinguir entre diferentes páginas por los elementos del título.</p> <p><em>Esta es la recomendación:</em></p> <blockquote> <p>“Evite texto repetido o repetitivo en los elementos <title>. Es importante tener un texto distinto que describa el contenido de la página en el elemento <title> de cada página de su sitio».</p> </blockquote> <h2>Marca en etiquetas de título</h2> <p>Otro consejo útil es sobre la marca del sitio web. Google advierte que la página de inicio es una ubicación adecuada para proporcionar información adicional sobre el sitio.</p> <p><em>Google proporciona este ejemplo:</em></p> <blockquote> <p><title>ExampleSocialSite, un lugar para que la gente se reúna y se relacione

No es apropiado tener información adicional sobre el sitio en las páginas internas porque se ve muy mal cuando Google clasifica más de una página del sitio web y además no entiende de qué se supone que trata la etiqueta de título.

Google aconseja:

“…considere incluir solo el nombre de su sitio al principio o al final de cada elemento , separado del resto del texto con un delimitador como un guión, dos puntos o una barra vertical como esta:</p> <p><title>EjemploSocialSite: Regístrese para obtener una nueva cuenta.

Contenido que Google utiliza para enlaces de títulos

Google utiliza el siguiente contenido para crear enlaces de títulos:

  • “Contenido en elementos </li> <li>Título visual principal que se muestra en la página.</li> <li>Elementos de encabezado, como elementos<br /> <h1></li> <li>Otro contenido que es grande y destacado mediante el uso de tratamientos de estilo.</li> <li>Otro texto contenido en la página.</li> <li>Anclar texto en la página</li> <li>Texto dentro de enlaces que apuntan a la página.</li> <li>Datos estructurados del sitio web”</li> </ul> </blockquote> <h2>Conclusiones:</h2> <ul> <li>Google está eligiendo el elemento del título para mostrarlo como enlace del título. Si no coincide, puede utilizar el primer encabezado como enlace de título en las SERP. Si eso no es lo suficientemente bueno, buscará en otra parte de la página.</li> <li>Utilice el título para describir de qué trata la página de forma general.</li> <li>Los encabezados son básicamente “títulos” de sección, por lo que el primer encabezado (o H1) puede ser una oportunidad para describir de qué trata la página de una manera más precisa que el título, de modo que el lector se sienta obligado a comenzar a leer, comprar o lo que sea. estás intentando hacer.</li> <li>Todos los títulos de una página web juntos comunican de qué trata toda la página, como una tabla de contenido.</li> <li>Se podría considerar que el elemento del título cumple una función similar al título de un libro de no ficción.</li> <li>El primer encabezado es más específico que el título sobre de qué trata la página.</li> </ul> <p>Escuche la pregunta y responda en el minuto 10:46:</p> <p class="vcont"><iframe title="English Google SEO office-hours from June 2024" width="640" height="360" 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Z"/> </svg> </span><span class="text-body-default">octubre 13, 2024</span></a></div></div></div></div></div></div></div></div></div></article> </div> <div class="col-12 col-md-6 col-lg-3 pb-5 pix-related-items"> <article id="post-26294" class="h-100 align-self-stretch post-26294 post type-post status-publish format-standard has-post-thumbnail hentry category-seo tag-etiquetas tag-google tag-obtener tag-para tag-productos tag-prueba tag-resultados tag-verificadas pix-pb-60 d-block position-relative animate-in" data-anim-type="fade-in-up" data-anim-delay="300"><div class="d-inline-block position-relative w-100 h-100"><div class="card w-100 h-100 bg-black pix-hover-item rounded-lg shadow-sm shadow-hover-sm fly-sm position-relative overflow-hidden pix-dark fly-sm2 overflow-hidden shadow-lg2 shadow-hover-lg2 row no-gutters flex-column flex-md-row"><img post-id="26294" fifu-featured="1" src="https://images.seroundtable.com/google-checkmarks-1728475165.jpg" class="card-img pix-bg-image 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